A BIT ABOUT THE MODEL AGENCIES IN FASHION INDUSTRY

FASHION WEEKS AND FASHION SHOWS

Talent managers, as well as agents, work with each other in order to develop and prepare models. The most important thing which should be properly learned by the models is how to be at fashion shows or fashion weeks. The next question arises is, what exactly is a fashion show? Basically, a fashion show is an event which is organized by fashion designers. At the event, different fashion designers showcase their products or we can say they showcase their work to the audience. A general fashion show requires approximately fifteen to sixty models. The number of models in a fashion show is decided on the basis of the number of clothing which has to be showcased as well as on the importance of the fashion designers.

Model Agency Hong Kong
Model Agency Hong Kong

What is the role of fashion models in fashion shows or fashion weeks? The fashion models wear the clothing designed by the fashion designers and do the catwalk at the fashion show. It is mandatory for all the models to participate in fashion shows or weeks. On the other hand, a fashion week is an event that is a collection of consecutive fashion shows. Fashion weeks are also organized by fashion designers.

Fashion shows as well as fashion weeks are very beneficial for the fashion models. This is so because fashion shows and fashion weeks offer many job opportunities to the fashion models. Fashion weeks are the most efficient way through which a fashion model can make himself or herself noticed by the great fashion designers. This will fill the life of a model with many lucrative jobs.

Fashion weeks come twice a year. In the first fashion week, the spring collection is showcased and in the other fashion week, the fall collection is showcased. In the fashion weeks of capitals such as New York, Milan, Paris, approximately 100 designers showcase their clothing. Moreover, sometimes the fashion weeks at these places are organized by big brands such as Olympus, Mercedes Benz, etc.

model agency
model agency

WHAT IS POACHING?

Poaching is an activity in which a fashion model is signed from some other agency despite being under some other project. Poaching seems to be financially harmful to the model agencies. In simple words, it can be said that a model agency asks the other model agency to breach the contract.

HEIGHT REQUIREMENTS

The fashion industry deals with a large number of fashion models. Generally, the fashion models require the women whose height is from 5’9 to 6’0. Talking about the men, the height requirement is 5’11 to 6’3.

HOW TO BECOME A MODEL?

A fashion model aspirant should follow the below-mentioned steps→

●Build the portfolio
●Get a photo shoot
●Find the work
●Get signed

SCAMS

The fashion industry is evolving continuously. Many new model agencies enter the fashion industry and the old ones get merged with them. The new fashion models or unsuspected models are more vulnerable to scam artists. A good model agency Hong Kong should stay updated about the marketplace and do hard work honestly for training the models. A model agency has contacts with graphic designers, photographers, printers in order to get the marketing material of the models. Some countries have online resources that list licensed model agencies. For example, Texas, California, Florida, etc.

There is a place in the United States of America named the Better Business Bureau. This bureau takes action against the model agency who is reported for scams and other dishonest practices in the business. The scam artists or the non-trustworthy scam artists ask for long-term contracts. Moreover, such agencies use more pressurized techniques to train the models. They pressurize the fashion models to sign a high percentage of commission contracts. Along with this, the fashion models are also pressurized for signing over the rights which are not appropriate.

Scamming the fashion industry will be clearer when we cite an example. What a modeling scam agency exactly does is, they sell the photo shoots as well as the modeling course to the ones who are fashion model aspirants. An honest model agency does make a profit from the agent commissions.

For more information, visit https://www.modelfactory.com.hk/